Planet Organic

The UK's largest fully certified organic supermarket, Planet Organic is a celebration of nature, overflowing with mouth-watering, inspiring and ecologically great ideas.

A simple but bold logo was designed that would compete more strongly with other food retailers on the high street.

The store interiors were simplified and de-cluttered allowing light in and improving store navigation making the shopping experience as pleasurable and straightforward as possible. Large, graphic information boards within the store helped to explain the ethos of the organic movement.

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