Knead Food

Just five minutes from our office in rural North Essex, Knead Food are a small food producer and retailer who asked us to help them communicate their love for honest, simple home-made food to their swiftly growing customer base.

Knead had a unique problem in that they shared premises with a farm/gift shop and with no branding the customer perception was that they were simply an extension of the shop and not a company in their own right.

Pocknell created a simple logotype that was distinctive, tough and could be used liberally without being over complicated and fussy. A simple illustrative and photographic style combined with a very straight forward and honest tone of voice communicate the message that Knead Food are passionate about where food comes from, how it has been grown or reared and finally how it is served to the public.

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